The question still gets asked. It is just being asked somewhere else.
Somebody with a problem you solve is still looking for an answer. What changed is the surface: increasingly they describe the problem to an assistant in plain language and get a short, opinionated answer back, instead of scanning ten results and deciding for themselves.
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ChatGPT advertisingPlanning, setup, creative, and management of paid placement inside the assistant
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AI assistant visibilityBeing described accurately in the material assistants draw on
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Search optimizationTechnical foundations and content structure, which still matter to both
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Google AdsCampaign planning, management, and budget discipline
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Landing pagesBuilt for the action, not for the click that got there
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Creative productionCopy and assets, scoped explicitly rather than assumed
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MeasurementWhat arrived, from which channel, and what it cost you
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ReportingIn plain language, on a stated cadence, including the months that went badly
Channels, deliverables, advertising budget and who it is billed to, term, measurement and reporting cadence, creative production, and ownership are defined in the applicable agreement.
ChatGPT advertising
Advertising where the answer is being given, not where the links are listed.
Where advertiser access and campaign formats are available, ICT Solutions can plan the campaign, create the assets, configure the landing experience, and measure performance.
Paid ads in ChatGPT are distinct from the assistant’s answers. Advertising does not buy influence over which businesses the assistant mentions organically.
We will also tell you when it is not worth it. For some markets the audience is not there yet, and the right answer is to get the fundamentals in order and revisit in two quarters.
Scoped in your agreement
Which placements and formats are currently available to your market, test budget and duration, creative production, landing-page work, measurement setup, and who the advertising spend is billed to.
Available formats, targeting, and minimum spend on this surface change frequently. We confirm what is actually offered at the time you buy, rather than quoting from a deck.
AI visibility, search optimization & Google Ads
AI visibility starts with clear, authoritative information.
There is no way to buy your way into an assistant's organic answer. The first job is to make the business understandable: services, location, expertise, supporting evidence, useful original content, and a site that can be crawled and interpreted reliably.
Clear structure, factual content in the words people actually use, and consistent details across listings support discoverability in both search and AI-assisted research. Neither channel guarantees a ranking or a mention.
Google Ads still buys the intent moment where someone already knows what they want. It works immediately and stops when you stop, and it belongs in the mix for exactly that reason.
Scoped in your agreement
Technical optimization work, content production, third-party listing consistency, campaign structure, advertising budget, and reporting cadence.
Advertising spend is separate from management fees, and the agreement states which is which.
A new channel is exactly where overclaiming starts.
Every agency in the country is currently rewriting its homepage around AI. Here is what we will not tell you about any of it.
Nobody has a proven playbook yet
Advertising inside AI assistants is new enough that no one has multi-year performance data for your market. Anyone presenting a proven methodology is extrapolating. We test with a defined budget, measure it properly, and tell you what actually happened.
We cannot promise a ranking or a mention
Neither search engines nor AI assistants take instructions from agencies. We can make you far more describable and far easier to find. We cannot guarantee a position in a result list or a name-check in an answer.
No lead, revenue, or return figures
We can show you what arrived and what it cost. What converts depends on your offer, your pricing, your market, and what happens after an enquiry lands — most of which sits with you.
You own all of it
Advertising accounts, analytics, creative, and campaign history are in your name with us given access. Leaving us should cost you a transfer, not a rebuild. Same for your website
Mostly asked with a degree of scepticism.
Which is the correct posture for a channel this young.
01Can we actually advertise inside ChatGPT?
Advertising in AI assistants is an emerging surface, and what is available — formats, targeting, markets, minimum spend — moves quickly. We confirm what is genuinely on offer at the point you are buying rather than quoting terms from a deck written last quarter.
Then we tell you whether it fits. For some organizations it is worth a defined test now. For others the honest recommendation is to spend the same money making the site describable and revisit once the channel settles.
02Is this instead of Google Ads?
Alongside, not instead. Search advertising and advertising in AI products are separate paid channels with different formats and availability. We confirm what each platform currently offers, then choose the channel that fits the audience, goal, and budget.
Which mix makes sense depends on your market and your budget. Splitting a small budget across both usually does neither well, so we would rather pick one and do it properly.
03How do we get mentioned in AI answers without paying?
There is no lever to pull, and be sceptical of anyone selling one. Assistants build answers from published material, so the work is making yours unambiguous: what you do, where, for whom, in the words a customer would use, stated consistently on your site and anywhere else you are listed.
Clear, factual content helps people and machines understand the business: what it offers, where it operates, who it serves, and why its claims are credible. That work can improve discoverability, but it cannot guarantee a ranking, citation, or recommendation.
04Who owns the advertising accounts?
You do. Accounts are created in your name, with us granted access. That includes the campaign history and the analytics, which is the part that actually has value over time.
A depressing number of organizations discover when changing agency that they cannot take their ad history with them. Ask any provider this before signing, and get it in writing.
05How will we know whether it worked?
Measurement is set up before spend starts: what arrived, from which channel, and what it cost per enquiry. Reporting is in plain language on a stated cadence, and it includes the periods where the answer was that it did not work.
One honest caveat — attribution from assistant traffic is harder than from search, because the visit often arrives with less information attached. We will tell you what we can and cannot see rather than filling the gap with a confident-looking chart.
Find out whether your customers are already asking.
A first conversation covers who you are trying to reach, how they currently find providers like you, what you are spending today, and whether a defined test in the assistant channel makes sense for your market yet.
Or call (734) 772-9499 · A human answers